The world of medical science is constantly evolving. Whether it be in improving technologies or advancing surgical strategies, medical professionals are constantly looking for new ways to improve how they operate. However, all this new information can only be helpful if it is shared with the masses. A business cannot flourish if the desired demographic audience is not being reached. The same philosophy is applicable in the medical sphere. While there may never be a lack in demand for healthcare services, reaching a wider audience while advertising unique medical services can grow a businesses’ profit exponentially. Successful marketing strategies identify a problem, launch an in-depth investigation, and curate a unique solution. Healthcare marketing strategies should be patient-centric, which is why reaching your audience effectively can establish your services lucratively for years to come. While there are many avenues to explore when attempting to reach a specific audience, there are two main ways in which a patient receives reliable medical information: commercial media and independent healthcare professionals (Purcarea V. L. 2019).
Commercial media advertisements can be seen on an array of different platforms: television, magazines, newspapers, radio and, most recently, the internet. The technological take-over that has taken place over the last two-decades accounts for unprecedented avenues in which information can be accessed. This makes social media platforms like Instagram and Facebook a virtual goldmine for marketers and business owners. Instagram currently has over 1 billion users (Statista, 2021), and with Facebook at nearly 3 billion (Statista, 2021), using platforms like these to reach an audience computes undeniable success for healthcare professionals looking to grow their business and advertise their services. Creating accounts on these platforms is not only a great way to stay connected to your audience, but also to advertise new and upcoming services to potential clients. With new and improved medical technology making its way into society every day, using online media marketing as a catalyst to share this information is undoubtedly the most effective way to reach your desired audience.
References Purcarea V. L. (2019). The impact of marketing strategies in healthcare systems. Journal of medicine and life, 12(2), 93–96. https://doi.org/10.25122/jml-2019-1003 Statista. (2021). The Statistics Portal. Statista. https://www.statista.com/markets/424/topic/540/social-media-user-generatedcontent/#overview.
