Optimize your SEO Performance with These Tips!

When you analyze your website\’s online performance, are you pleased with the results? Do you want to see consistent growth within your business? Investing in digital marketing (social media, blog content, newsletters, etc.) is a highly effective way to gain traction. However, if you want people to see what content you are publishing or what services you can offer, Search Engine Optimization (SEO) must be upkept. To learn more about SEO and how you can most effectively keep it updated, keep reading!

SEO is a process that improves organic visits to your website through keywords and consistent content updates. SEO can bring a multitude of new consumers to your website that may want to utilize your services or purchase your products. However, SEO requires constant upkeep. This means that once you achieve a top spot on a Search Engine Results Page (SERP), it does not stay there permanently.  Updating keywords, turning over refreshing, original content, and a few more tips we’ll list below is how you can keep your business’ content at the top of any user’s search results.

 

1. Center content around primary keywords.

In relation to SEO, keywords are the most popular/common terms or phrases that users will search when looking for something that your business can offer. After researching and fine tuning a list of terms that best describes what your business offers, curate content around those topics. For example, a medical practice that specializes primarily in vein or arterial care would definitely want to invest in online advertisements, blogs, and social media around terms such as “vein clinic near me,” “vascular care,” or even a disease state that they might specialize in treating. Publishing blogs, posting on social media, and producing web content centered around keywords or phrases like these will keep your SEO performance strong consistently.

 

1. Include keywords in all your content’s headlines.

As mentioned above, keywords and phrases are arguably the most important components when upkeeping SEO. In order to keep new consumers coming in, you need to convince them that your content, services, or products are valuable to them. The best way to do this is to identify what they want and display it anywhere they might see it. A headline is typically the first thing someone sees after an internet search. Using keywords is especially important when writing headlines because it helps to immediately connect potential new customers to whatever it is that you want them to see.

 

1. Make sure your website is mobile-friendly.

According to a report published by Hitwise , nearly 60 percent of all online searches are carried out on a mobile device. With more and more consumers conducting searches on their cell phones, adapting your website and other online content to fit this mobile mold is a great way to prioritize convenience for potential new customers. Sometimes content that is created to be seen on a desktop or tablet may not translate as effectively when it is seen on a mobile device. Whether on a cell phone, tablet, or desktop computer, make sure any content you post or publish can be seen and accessed easily.

 

1. Make a monthly analytics report.

Marketing platforms like Google Ads is an excellent resource to utilize because they provide valuable statistics that track your online performance. For example, Google Ads tracks how many searches your website appeared, how many people clicked on your content, how many people clicked on a call-to-action (CTA) button you provided, and more! Social media platforms like Facebook and Instagram also provide user statistics that breakdown audience demographics and keep track of what content reaches the highest number of engaged users. At the end of every month, try compiling this data into a presentation. This way, you can see where you are doing well, and where you might need to improve.

 

Attempting to understand how SEO works can be overwhelming, and its online maintenance can even be a little tedious. However, these easy tips on how to elevate your online presence can do wonders for your business. Did you find this information useful? Make sure to stay tuned here and check out our weekly blog posts at Infusion Health!