Here is What you Need to Know About Backlinks & How it Bolsters SEO Performance

As you begin to flourish as an online digital content creator, you may be motivated or inspired to reach new levels of success for yourself and the business you represent. Posting content consistently is a great way to improve your SEO and show consumers how your services could best benefit them. However, there are unique tips and tricks you may not know about that could greatly increase your online performance.

One worth mentioning is backlinking.

Backlinks are links from one webpage to another. These backlinks are often used to further explain a topic you may be discussing. For example, let’s say you write content for a medical website about type 1 diabetes. You could backlink a phrase or term such as “type 1 diabetes causes” or “insulin,” allowing the reader to click on and be redirected to a credible medical website, such as the “JDRF.” Upon clicking the backlink, the reader would be able to gather further information about what a pancreas does or what insulin is.

Backlinks are extremely important from an SEO standpoint because they serve as a vote of confidence for search engines. Search engine bots come through websites to see which ones they deem most credible. When they see backlinks within the content, it establishes credibility to both your website and the website that is backlinked. If multiple sites have the same backlink, a search engine is able to infer that the content on that page is worthy of a top-ranking spot on a search engine results page (SERP).

Backlinks are statistically proven to bolster SEO for digital content creators. In fact, 43% of all top-ranking pages on Google contain backlinks. Utilizing backlinks now can even set you lightyears ahead of your competition as 66% of pages have zero backlinks pointing to their website. Additionally, a staggering 91% of all online web pages never get any organic traffic because they do not have backlinks.

If you have mastered producing consistently new and enticing content for your website but are still looking for ways to boost your SEO performance, backlining is a great place to start. Did you find this information helpful? Make sure to stay tuned here at Infusion Health for more online marketing content!