For the past few decades, online technology has taken center stage as the world’s primary communication channel in both a recreational and professional sense. In fact, social media usage is expected to gain over 1 billion users within the next three years. Using platforms like Microsoft Teams, Google Workspace, and many others have become an integral asset to effective communication in the business world. In a similar way, communicating with friends and peers now takes place predominantly on social media platforms like Facebook, Instagram, and Twitter. Social media marketing is also crucial when developing a plan to grow your online presence. It not only gives business’ the ability to reach new audiences from around the world, but also to connect with their local customer base.
Investing time and resources into this new aspect of business development can render new business opportunities and maintain the connections you have already established. Social media platforms have some of the most valuable information a business owner could ever want- specially curated user demographics. Social media platforms analyze everything about their users, from their age to their browsing history. They do this to provide their customers with an optimized user experience on their platforms. Creating social media accounts for your business now gives you access to this valuable information. Researching your audience gives you a better understanding of what kind of people are interested in your products or services the most. This can, in turn, help you build a stronger marketing strategy. Listed below are a few social media statistics that can help you grow your business online.
Instagram is a social media platform with over 1.5 billion users and one of the most downloaded apps in 2021. Sharing multimedia content here has allowed businesses to connect with their audience directly. In fact, advertisement reach potential is far higher on Instagram in comparison to Facebook as it jumped an impressive 21% this past year. Whether through photos, videos, or “story” posts, Instagram has provided its users with a optimized experience over the years. It adapts to the fast-paced environment of technology by implementing new and exciting features for users every day to boost engagement rates. For example, Instagram recently implemented “carousel” posts, meaning users can post multiple photos at a time. User statistics show that carousel posts render the highest amount of engagement per impression. Creating a business account for your company can be extremely beneficial as studies show that 81% of people use Instagram to research organizations, products, and services.
Facebook is arguably one of the most influential social media sites online. It is currently the most-used social platform in the world and served as a catalyst for the social media boom that occurred over the last decade. As the platform approaches 3 billion users, utilizing Facebook as a marketing tool should prove to be more than fruitful for business owners. With ads that reach over 72% of Facebook’s active users every month, running an ad here puts your business in front of users who will utilize your services or products most. Ads on Facebook are even expected to grow by 15% year-over-year beginning in 2022.
Given that users spend 1/3 of their time online using social media, it has undoubtedly proven itself as one of the most successful marketing tools out there. Their audience reach is limitless as people of all ages, socioeconomic backgrounds, and geographic locations have access to a social media page. One of the most important things a successful marketer can be is adaptable. Investing both time and resources in social media platforms as an advertising tactic is one of the most effective ways a business can reach a larger audience. Whether you are a brand new business owner, or a seasoned professional, keeping up to date on social media’s latest user statistics keeps you one step ahead of your competitors.
