There’s no question that medical practices must market themselves to attract new patients. But what if your target audience is millennials? How do you reach them and get them interested in your services? Here are three ways to market your medical practice to millennials.
Qualified Influencers
What are Influencers? In short, influencers are individuals who have huge followings on social media. There are hundreds of thousands of influencers spanning various industries, and thousands are in the health and wellness space. Within this group, licensed medical professionals, like nurses, will be open to sharing information about your practice with their communities.
If you come across an influencer, such as a nutritionist or nurse, that aligns with your brand, you can contact them using the information they have provided in their bio profiles. If they respond, give a brief introduction of who you are, information about your medical practice, and an invitation to collaborate. Afterward, they will send you their rate card, which usually includes their service tiers and rates. Finally, you will select which service tier aligns with your budget and send over the necessary documents to start your partnership.
Do
✅ Check that they have an unrestricted and active license
During the vetting process, check their local state board to look up their license to ensure they are qualified to deliver the information.
✅ Consider committing to a 3-6 month partnership
Committing to a long-term partnership can give the influencer time to build trust in your brand in their community.
✅ Provide clear guidelines
It’s important to outline exactly what you expect so you can be on the same page. For example, do you want them to share posts and create videos? If so, how many do you want a month? And what do you want their content to say? And what do you want their call-to-action (CTA) to be? All of this should be included in the contract.
Don’t
❌ Stifle their creativity
Influencers have huge followings for a reason, so trust that they know the best way to communicate with their following.
❌ Offer a low-ball price
View influencers the same way you would view any other advertising agency and treat and respect them accordingly.
❌ Set unrealistic goals
It’s unfair to expect an influencer to exponentially grow your medical practice in a short time, so set realistic goals and give the influencer time to nurture their audience.
Short-Form Video
In today’s world, it’s more important than ever to keep up with the latest news and health trends. But who has time to read long articles? That’s where short-form video comes in. Short-form videos can run anywhere from 30 seconds to 2 minutes. You can keep your clients informed without sacrificing valuable time by providing your expertise in a quick and easy-to-digest format.
But you may be wondering: we don’t pay any attention to wacky trends, and we don’t want our patients to pay attention to them either. However, this thinking can potentially be harmful to your growing community. Why? Check out this statistic: Millennials spend around 2 hours and 30 minutes on social media every day. (Digital Marketing, 2020) This means they may view a story or trend that can impact their view and approach to managing their health.
So, creating a short-form video can help your community stay informed on the facts, refute myths and misinformation that the trend may introduce, and give your community clear guidance on managing their health.
Use SMS
Like most medical professionals, you’re always looking for new ways to stay in touch with your patients. Well, look no further! SMS messages are a great way to keep in touch with your patients, especially Millennials. What is SMS? SMS stands for short message service and can be a more personable and effective way to engage with your community.
What are the different types of SMS marketing?
- Reminder to make an appointment or upcoming appointments
- Links to fill out forms in your secure portal
- Notifications of new lab or test results
- Notifications of extended hours, like those you may offer during a vaccination clinic
- New health classes or services
- Invitation to provide feedback on a recent appointment
- Links to read your latest blog or newsletter
And so much more!
Americans are spending more time than ever sending texts. For many, SMS is a more personal, meaningful, and manageable way to process important information than email. By leveraging the power of SMS marketing in healthcare, providers can take their significant efforts in creating a patient-centered design to the next level.
As we enter 2023, your medical practice must embrace the ever-evolving methods to build community, build authority, and build your practice. Infusion Health seamlessly blends marketing and business innovations within the healthcare industry. Our team is composed of like-minded individuals passionate about fostering corporate growth in your medical practice. With specially curated lines of service, we are determined to identify your needs, execute a personalized growth plan, and deliver data-driven results. From increased patient referrals to digital media strategies, the Infusion Health team is committed to growing with you through collaborative teamwork.
References
Digital Marketing. (2020, August 24). How Much Time Does The Average Person Spend On Social Media? DigitalMarketing.org. Retrieved October 16, 2022, from https://www.digitalmarketing.org/blog/how-much-time-does-the-average-person-spend-on-social-media
Finance Online. (2022, January 14). 48 SMS Marketing Statistics You Must See: 2021/2022 Market Share Analysis & Data – Financesonline.com. FinancesOnline.com. Retrieved October 16, 2022, from https://financesonline.com/sms-marketing-statistics/
