With the ubiquity of video camera-enabled devices and video-sharing platforms, it’s no wonder that healthcare marketing trends are moving in the direction of video content. In fact, according to a report by Cisco, “82% of all internet traffic will be video by 2021.” If you’re not using video to market your medical practice, you’re missing …
Video Marketing Strategies to Grow your Medical Practice Read More »
Marketing services in the healthcare industry can be an extremely valuable asset to increase your client’s patient influx, if used correctly. There are many different aspects to consider before investing in digital advertisements. What does your ideal audience look like? Where is this demographic spending their time? What websites are they visiting? What social media …
How to integrate a “Performance Max” campaign into your marketing strategy Read More »
For the past few decades, online technology has taken center stage as the world’s primary communication channel in both a recreational and professional sense. In fact, social media usage is expected to gain over 1 billion users within the next three years. Using platforms like Microsoft Teams, Google Workspace, and many others have become an …
Do you ever feel like you’re creating content but are unsure if it’s effective? You might be wondering what makes content engaging and converting for potential clients. In this blog post, we’ll share six characteristics of highly converting content. By understanding these qualities, you can create better content that engages your audience and drives conversions. …
What is Digital Marketing? Digital marketing is the process of identifying a target audience\’s needs and advertising a product or line of service online. Some of these platforms may include blogs, social media, videos, email lists, WordPress, SEO platforms, or any other means of reaching a certain demographic through the internet. There are various aspects …
If you’re looking for a way to grow your medical practice, you may want to consider using testimonials. Testimonials are a form of social proof, which is when people look to others for guidance on what to do. In other words, testimonials can be a powerful marketing tool because they show potential patients that you’re …
Using Social Proof to Grow your Medical Practice Read More »
What are payor contracts? Payor contracts are a vitally important aspect of practice management. They serve as a documented representation of the relationship between a provider and a payor. Within the context of the contracts outlines the reimbursement arrangement that a provider will receive from different healthcare networks. Finessing the right contract can be a …
Why Should Physicians Invest in Contracting Assistance? Read More »
If your medical marketing agency is need of a physician liaison, congratulations! The more help you have, the more your business can flourish. However, there is no denying that hiring new employees can be a bit of a hassle. Shuffling through resumes, coordinating meetings & multiple rounds of interviews to find the perfect candidate can …
Interview Questions to Ask When Hiring a Physician Liaison Read More »
Developing a strong, healthcare marketing strategy can be extremely overwhelming. With so many different tactics available to marketers and digital media professionals today, it can be difficult to weed through all your options to find the ones that work best for you and the medical practice you represent. When you find the right tactics to …
Strengthen your Healthcare Marketing Strategy in 2022! Read More »
As the new year is officially upon us, one of your resolutions might be to grow your business from a strategic marketing perspective. At Infusion Health, we prioritize improving our client’s marketing and business strategies so they can focus on doing what they do best- providing their patients with top tier medical care. To understand …
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