Four Content Ideas to Keep your Social Media Refreshed

Do you manage medical social media accounts? Are you struggling to consistently come up with fresh content ideas for your posts? Do you feel as though your posts have become mundane and repetitive?

If you answered “yes” to any of these questions, take a look at our healthcare content guide below for some refreshing ideas that will revamp your social media accounts!

1. Advertise Medical Treatments

If you are struggling to come up with new post ideas, try picking a medical treatment or disease state that your practice specializes in. Make a few posts educating your followers on what the disease is, what the signs and symptoms are, risk factors, how your practice can treat it, etc. This is a great way to reach a wider audience and potentially bring in some new patients!

1. Introduce the Doctors

Create a series of posts introducing your medical team. Highlight the doctor’s specialties, education, and any other notable facts about them. If a patient is familiar with the doctor before coming in for an appointment, they will feel more comfortable. This is another great way to attract new patients!

1. Advertise Blog Posts

If your practice doesn’t already post weekly or monthly blogs, you should definitely invest in doing so. Blogs are an excellent educational resource for patients. Every time a blog is published on your practice’s website, advertise it on social media. This will boost your traction and improve SEO.

1. Facility Tour Videos

Studies have shown that video content gets the highest amount of traction on social media. Make a video post showing off your facility. This will familiarize your patients and followers with your practice and is a great way to showcase where you do business!

Did you find these tips helpful? Stay tuned here for more ideas on how to market your medical practice!