As the new year is officially upon us, one of your resolutions might be to grow your business from a strategic marketing perspective. At Infusion Health, we prioritize improving our client’s marketing and business strategies so they can focus on doing what they do best- providing their patients with top tier medical care. To understand what you can expect when you choose to partner with Infusion Health, take a look at our six-step comprehensive business plan. These steps help us to establish a strong foundation and lasting relationship with our clients as we strive to provide them with marketing techniques that will allow their business to flourish.
Step 1: Marketing Analysis
Our team will perform a comprehensive market analysis. We gather information about your market and referring physician potential and then develop focused, customized strategies to maximize patient engagement.
Step 2: Marketing Representation
Once we understand your practice and market, we’ll assign the most qualified Physician Liaison to represent you. This professional has experience developing relationships with referring physicians and driving growth in practices like yours. He or she will foster and nurture connections with the most influential physicians in your region.
Step 3: In-Depth Online Presence Analyzation
We’ll perform an in-depth website review. We evaluate your existing website to ensure you’re maximizing your digital referral potential, effectively targeting your audience, and optimizing search engine results. This requires careful crafting of every word on your site, from copy to blog content. If you don’t yet have a website, we’ll create one for you, collaborating with you every step of the way to ensure your vision and voice are accurately represented on every page.
Step 4: Strategy Development
In an ongoing effort to maximize growth, we’ll develop a results-driven digital media strategy. We’ll fully implement and manage your campaign, with the goal of creating a consistent online presence that reflects and strengthens your brand. Our strategy builds a vast network of both physician and patient followers, which ultimately leads to successful conversion.
Step 5: Content Execution
We’ll develop print marketing collateral that will reach the greatest number of patients. Collateral such as patient guides, business cards, flyers, and brochures can advertise your practice and reach the patient demographic that doesn’t engage with social media. In many cases this is the demographic most consistently seeking medical care. Your print materials ensure your practice gets comprehensive visibility with potential patients who require traditional forms of communication.
Step 6: Results Analyzation
We’ll gather meaningful data, analyzing results so you’ll know precisely what your investment returned. This means we follow each patient throughout the treatment process, so you know exactly how many new and repeating patients – and how much revenue – your partnership with Infusion Health has achieved for your practice.
At Infusion health, we are committed to addressing your practice’s needs. Whether you are just starting to develop marketing strategies that work best for you or are a seasoned professional just looking for a new perspective, we want to ensure that our highly skilled associates will be there to help your business optimize its marketing strategies. If you are looking to elevate your online presence and increase your referral retention, call Infusion Health at (949) 209-9297 or email us at info@infusionhealthcorp.com. Additionally, if you’d like to learn more helpful strategic tips and tricks to improve your marketing tactics, follow us on Instagram @infusionhealthcorp!
