If your medical marketing agency is need of a physician liaison, congratulations! The more help you have, the more your business can flourish. However, there is no denying that hiring new employees can be a bit of a hassle. Shuffling through resumes, coordinating meetings & multiple rounds of interviews to find the perfect candidate can be a long, arduous process. To lighten your load, look at some of these interview questions that should help you find a perfect new hire!
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“What qualities do you think a good physician liaison should possess?”
This should be one of the first questions you ask during an interview because it will immediately let you know if the candidate has a good understanding of the role. Listen for words and phrases like “detail-oriented”, “adaptability”, “strong communication skills” “referral retention” and “clinical knowledge”.
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“What is the biggest challenge for you when working in medical healthcare, and what did you do to overcome it?”
This is a great way to learn more about how this candidate can problem solve. For example, a candidate may mention that it can be difficult to get a hold of the doctors directly due to all the overhead at the practice. If they can persevere and come up with unique ways to get their foot in the door, such as establishing relationships with all the office staff who would be able to get them face to face with the doctor, this lets you know that are a driven individual who meets and exceeds the goals of your organization.
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“Tell me what makes you most excited about working with physicians.”
A physician liaison should not only feel comfortable but also be eager to work with the physicians at the practice they represent. Doctors possess such a robust wealth of knowledge. A good physician liaison candidate should be ready and willing to learn whatever they can from the doctor. This will bolster their field marketing skills and, when establishing relationships with other medical practices, help your practice to maintain a strong, reputable image.
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“Tell me about your experience working in the healthcare industry.”
A physician liaison should have a dogged passion for all aspects of the healthcare industry. Having a multifaceted level of experience working in healthcare is vital when looking for a physician liaison. They should understand the medical terminology and all the varying components that are required to successfully drive business.
As your business thrives in the healthcare market, looking for employees whose goals align with your organization’s is a great way to maintain a valuable reputation the medical community. For more tips and tricks on how to navigate the healthcare industry, stay tuned here for our weekly blog posts!