Our 2022 Digital Marketing Strategies

What is Digital Marketing?

Digital marketing is the process of identifying a target audience\’s needs and advertising a product or line of service online. Some of these platforms may include blogs, social media, videos, email lists, WordPress, SEO platforms, or any other means of reaching a certain demographic through the internet. There are various aspects to digital marketing techniques. Whether Search Engine Optimization (SEO) or monthly newsletters, the wide variety of strategies that can be used in digital marketing proves how it has expanded the marketing industry overall.

The healthcare industry requires both clinical and business knowledge to be successful. It is important to remember that medical practices are a business. Calculated growth strategies, networking capabilities, and marketing tactics are all required to keep a medical practice up and running. Infusion Health is a seamless blend of these two avenues. Our team possesses a passion for healthcare while maintaining a business mindset.

Our Digital Marketing Services

At Infusion Health, we implement the following digital marketing strategies to drive growth and establish an online rapport for our clients.

Search Engine Optimization (SEO)

improving the quality of your website and its content to increase its amount of organic visitors. When a web user searches for a query, an array of web pages will appear on a search engine results page. A company\’s goal should be to remain as close to the top of that results page as possible.

Having a web page appear at the top of a search engine results page is important for your business because it gives you credibility, giving users incentive to click on your web link and utilize the products or services you have to offer. Publishing original content regularly, conducting keyword research, and writing blog posts regularly are all ways to improve a website\’s SEO score.

Google Ad Campaigns

Google Ad Campaigns are an integral part of our digital marketing strategy at Infusion Health. Through an array of advertising formats, Google Ad Campaigns maximize your audience reach and drive conversions to your website. After campaigns are launched, results can be measured through an analytics account accompanied by recommendations on how to optimize your campaign strategy.

Studies have shown that Google controls over 90% of the world\’s search engine market. This makes Google Ad Campaigns the most effective way to reach a target audience. Google Ad Campaigns measure keyword compatibility, audience demographic, and show you how to improve your campaign strategy to not only meet but exceed your goals.

Social Media Management

Social media platforms have created a direct pipeline from business to the consumer with unprecedented efficiency. Businesses bridge connections with those who are most interested in their products or services on social media, which comes with many benefits. For example, a business could conduct an in-depth analysis of its follower demographic. They might find that their follower base is mainly American women aged 25-34. Now that this business knows what type of people enjoy their content the most, they can curate content based on that analysis and ultimately grow as a brand.

Social media platforms not only create a direct line of communication between consumers and marketers but also provide valuable user data for brands to improve their market strategy.

Website Development

Think of your website as the initial interaction between your business and a consumer. Having a website that is easy to navigate and visually appealing to the customers will convey that you are professional and care about your business. Studies have shown that 88% of surveyed customers report that the information they encountered during a recent successful purchase decision was high quality. Investing time, money, and resources into your brand’s look will result in a significant ROI. Websites need to be kept to ensure users \’ experience is seamless and convenient. If users can easily navigate your website, they will continue to come back, and may even bring in more business for you!

Visitors to a brand\’s website aren’t merely looking for a typical product or service. They’re taking a look at your brand and its values as a whole. Potential customers want to know who you are and how you can help identify and meet their needs. Building a website that conveys your brand and engages visitors is crucial to growing your business. We make sure potential customers can move freely throughout your site so they can gather the information they need—all while getting to know you and your business.

The Future of Digital Marketing

Digital marketing is a broad, dynamic process with an infinite amount of opportunities to grow business. Technological advances are being made every day as developers are constantly on the search for \”the next best thing.\” At Infusion Health, our goal is to always stay two steps behind the curve. We not only want to be on top but ahead of digital marketing trends so our clients know they are always optimizing their reach and exceeding their advertising goals.