Physician Liaison
Physician liaison services
In addition to digital, print, and video marketing, Infusion Health provides you with a specialized physician liaison who functions as the face of your practice. Networking with referring physicians, your liaison fosters the referral relationship, and tracks the patient experience from referral on. Your physician liaison is your direct connection to referring physicians and provides oversight of patient experience, ensuring a positive and cohesive experience from start to finish. Our physician liaison program sets us apart from other medical marketing companies and will set you apart from competing practices in your region.
Measuring Results and driving growth
Our team tracks all patient referrals sent to your practice to ensure that all patients are properly moving through the treatment process. Our metrics help us evaluate our efforts and ensure they’re providing accurate ROI. Our tracking also helps ensure that patients are not falling through the cracks. You’re the expert in your field, and we’re experts in ours. Our work allows you to focus your efforts where they’ll produce the most significant results while we grow your practice, authentically, successfully, and measurably.
We build the platform. You heal.
WONDERING WHAT TO EXPECT WHEN YOU PARTNER WITH INFUSION HEALTH?
Step 1
Our team will perform a comprehensive market analysis. We gather information about your market and referring physician potential and then develop focused, customized strategies to maximize patient engagement.
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Step 2
Once we understand your practice and market, we’ll assign the most qualified Physician Liaison to represent you. This professional has experience developing relationships with referring physicians and driving growth in practices like yours. He or she will foster and nurture connections with the most influential physicians in your region.
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Step 3
We’ll perform an in-depth website review. We evaluate your existing website to ensure you’re maximizing your digital referral potential, effectively targeting your audience, and optimizing search engine results. This requires careful crafting of every word on your site, from copy to blog content. If you don’t yet have a website, we’ll create one for you, collaborating with you every step of the way to ensure your vision and voice are accurately represented on every page.
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Step 4
In an ongoing effort to maximize growth, we’ll develop a results-driven digital media strategy. We’ll fully implement and manage your campaign, with the goal of creating a consistent online presence that reflects and strengthens your brand. Our strategy builds a vast network of both physician and patient followers, which ultimately leads to successful conversion.
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Step 5
We’ll develop print marketing collateral that will reach the greatest number of patients. Collateral such as patient guides, business cards, flyers, and brochures can advertise your practice and reach the patient demographic that doesn’t engage with social media. In many cases this is the demographic most consistently seeking medical care. Your print materials ensure your practice gets comprehensive visibility with potential patients who require traditional forms of communication.
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Step 6
We’ll gather meaningful data, analyzing results so you’ll know precisely what your investment returned. This means we follow each patient throughout the treatment process, so you know exactly how many new and repeating patients – and how much revenue – your partnership with Infusion Health has achieved for your practice.
